Shamar Willis | D.R.E.A.M Con USA


Music Mogul

Entrepreneur Shamar Willis has positioned himself as an entertainment mogul. Producing artists,

managing record-breaking shows and concerts are just a few notable recognitions since beginning his

journey in the early 2000’s.


Born in Dallas, TX Shamar Willis launched his career by focusing his energy into developing artists

through management and building relationships with top record executives. Maintaining a solid

foundation over the years he has built a brand that is recognized as the first choice in event

management. He began working with major corporations and media outlets to bring mainstream artists to the Dallas and surrounding areas i.e. Ludacris, Young Jeezy, Torey Lanez, T.I. and 2 Chainz at premiere

venues.He continued the entrepreneurial branding by coordinating events that featured such marketing experts

as Karen Civil and Rob Hill. In addition, Shamar coordinated book signings in his hometown with Rap a

Lot record owner J Prince. His community initiatives included being a member of the Margarita Society

that provides at-risk Dallas/Fort Worth Children with gifts at Christmas time and assist community

organizations that work with at-risk children throughout the year.


Shamar emerged into the industry by primarily focusing on the gaps that needed to be filled. His innate

ability to recognize talent led him to managing artists of all genres. Currently capitalizing on the hip-hop

scene, the lists of artists he has worked with has multiplied. Working with the late great Xxx Tentation,

Money Bagg Yo, Russ, Kash Doll, Boosie, Gucci Mane and the controversial rapper 6ix9ine while

simultaneously creating sold-out tours for mainstream rappers dominating the industry has been at the

forefront of his daily tasks. In 2018 Shamar routed the ‘Paper Route Bizness’ tour with Memphis based

rapper Young Dolph for 10 cities before connecting him with agent Kyle Carter that routed his 28 cities

‘Role Model’ tour. Currently he is working closely with Da Baby and Key Glock by creating and managing

shows for a multi-city tour.


A new relationship was forged with New Orleans native Keith Washington who was a key player in the

promotion of the late rapper Young Greatness. Legna Connek was created, a conglomerate in

entertainment that blends the two marketing companies who are equally as passionate about artist

development. Signing their first artist Asshole in Gold to the Management Label was their priority.

Shamar, who is inspired by the late great Nippsey Hussle who’s primary messages for entrepreneurs is

ownership he has set his sites on equity in Dallas, TX. Humble in nature but a powerful businessman

Shamar Willis is a force to be reckoned with.