Entrepreneur Shamar Willis has positioned himself as an entertainment mogul. Producing artists,
managing record-breaking shows and concerts are just a few notable recognitions since beginning his
journey in the early 2000’s.
WHO IS SHAMAR WILLIS?
Born in Dallas, TX Shamar Willis launched his career by focusing his energy into developing artists
through management and building relationships with top record executives. Maintaining a solid
foundation over the years he has built a brand that is recognized as the first choice in event
management. He began working with major corporations and media outlets to bring mainstream artists to the Dallas and surrounding areas i.e. Ludacris, Young Jeezy, Torey Lanez, T.I. and 2 Chainz at premiere
venues.He continued the entrepreneurial branding by coordinating events that featured such marketing experts
as Karen Civil and Rob Hill. In addition, Shamar coordinated book signings in his hometown with Rap a
Lot record owner J Prince. His community initiatives included being a member of the Margarita Society
that provides at-risk Dallas/Fort Worth Children with gifts at Christmas time and assist community
organizations that work with at-risk children throughout the year.
BECOMING A MUSIC MOGUL
Shamar emerged into the industry by primarily focusing on the gaps that needed to be filled. His innate
ability to recognize talent led him to managing artists of all genres. Currently capitalizing on the hip-hop
scene, the lists of artists he has worked with has multiplied. Working with the late great Xxx Tentation,
Money Bagg Yo, Russ, Kash Doll, Boosie, Gucci Mane and the controversial rapper 6ix9ine while
simultaneously creating sold-out tours for mainstream rappers dominating the industry has been at the
forefront of his daily tasks. In 2018 Shamar routed the ‘Paper Route Bizness’ tour with Memphis based
rapper Young Dolph for 10 cities before connecting him with agent Kyle Carter that routed his 28 cities
‘Role Model’ tour. Currently he is working closely with Da Baby and Key Glock by creating and managing
shows for a multi-city tour.
WHAT IS NEXT?
A new relationship was forged with New Orleans native Keith Washington who was a key player in the
promotion of the late rapper Young Greatness. Legna Connek was created, a conglomerate in
entertainment that blends the two marketing companies who are equally as passionate about artist
development. Signing their first artist Asshole in Gold to the Management Label was their priority.
Shamar, who is inspired by the late great Nippsey Hussle who’s primary messages for entrepreneurs is
ownership he has set his sites on equity in Dallas, TX. Humble in nature but a powerful businessman
Shamar Willis is a force to be reckoned with.